With world renowned NBA Skills Coach, Micah Lancaster, leading the basketball division of I'm Training, the basketball training industry will be forever changed. Lancaster brings a training resume that includes working with players at the highest level – including Kobe Bryant for an event with the London School of Basketball and most recently working with Dwyane Wade, Mario Chalmers, Kyrie Irving, Evan Turner, Ben Mclemore, Nolan Smith, Phil Pressey, and Avery Bradley.

Micah Lancaster is responsible for the innovation behind the Medicine Basketball and the Rip Cone.